Thursday, August 30, 2018

PDF Download Stolen Continents: The New World Through Indian EyesBy Ronald Wright

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Stolen Continents: The New World Through Indian EyesBy Ronald Wright

Stolen Continents: The New World Through Indian EyesBy Ronald Wright


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Stolen Continents: The New World Through Indian EyesBy Ronald Wright

Presents native accounts--some translated for the first time from native American languages--of the plunder and persecution wrought by white settlers and explorers on the one hundred million people already living in the Americas in 1492.

  • Sales Rank: #129638 in Books
  • Published on: 1993-02-08
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l,
  • Binding: Paperback
  • 424 pages

From Publishers Weekly
Wright ( Time Among the Maya ) here presents a "New World" history, told from the perceived perspective of natives and lambasting the conquering whites, going back to Columbus: Cortes, de Soto, Pizarro, for example, are seen as crass, cruel, greedy invaders. To illustrate what he views as an epic wrong, the author probes five tragic encounters--with Aztec, Maya, Inca, Cherokee and Iroquois cultures. Using materials recorded as contemporaneously as possible, from the Incas to Cherokee principal chief Wilma Mankiller, the book follows a trail of treachery, blood and futility. Had the white race's diseases not wreaked havoc on the natives, writes the author, the "conquest" may have ended differently. While his scholarship proves marvelous, Wright's disjointed account is not likely to hold the reader's attention.
Copyright 1992 Reed Business Information, Inc.

From Kirkus Reviews
Clear and concise history detailing the experiences of Native Americans on both continents from 1492 to 1990, from travel-writer and Mayan specialist Wright (Time Among The Maya, 1989; On Fiji Islands, 1986, etc.). Rather than attempt a comprehensive rendering of the centuries of genocide practiced by those who came in the wake of Columbus, Wright sensibly opts to present a few of the ``highlights.'' The savagery practiced against five major cultures--the Maya, Inca, Aztec, Cherokee, and Iroquois--and their responses appear in three stages, encompassing five hundred years: the initial periods of contact in each case; the hard and bloody struggles of these peoples once the battle was joined; and the modern phase, in which resistance continues along with the resolve to endure. Using contemporary native accounts wherever possible, in the belief that the white version has been heard often enough, Wright recounts Montezuma's failed strategy to welcome Cort‚s as an equal, which led to his palace becoming his prison; the Cherokee Nation's willingness two centuries later to emulate Western civilization, which only brought forced removal to Oklahoma and death along the Trail of Tears; and other base betrayals. Even with their societies largely destroyed, however, retention of an indigenous identity for the Incan descendants in Peru and their Mayan counterparts in Guatemala, and events such as last year's tense standoff between defiant Iroquois and thousands of Canadian troops can be seen, Wright says, as evidence that a determined native resistance continues. Familiar facts but a distinctive viewpoint: an intensely partisan chronicle of centuries of dishonor, written in a fluid, vivid style. (Sixteen-page b&w photo insert--not seen.) -- Copyright ©1991, Kirkus Associates, LP. All rights reserved.

Review
"A powerful account of the history and consequences of European invasion and rule that quotes from the authentic speech and writings of five peoples--Aztec, Maya, Inca, Cherokee, and Iroquois--through 500 years." (Booknews, Inc.)

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Sunday, August 19, 2018

Ebook Free Expert Oracle RAC 12c (The Expert's Voice)By Riyaj Shamsudeen, Syed Jaffar Hussain, Kai Yu, Tariq Farooq

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Expert Oracle RAC 12c (The Expert's Voice)By Riyaj Shamsudeen, Syed Jaffar Hussain, Kai Yu, Tariq Farooq

Expert Oracle RAC 12cis a hands-on book helping you understand and implement Oracle Real Application Clusters (RAC), and to reduce the total-cost-of-ownership (TCO) of a RAC database. As a seasoned professional, you are probably aware of the importance of understanding the technical details behind the RAC stack. This book provides deep understanding of RAC concepts and implementation details that you can apply toward your day-to-day operational practices. You’ll be guided in troubleshooting and avoiding trouble in your installation. Successful RAC operation hinges upon a fast-performing network interconnect, and this book dedicates a chapter solely to that very important and easily overlooked topic.

All four authors are experienced RAC engineers with a wealth of hard-won experience encountering and surmounting the challenges of running a RAC environment that delivers on its promise. In Expert Oracle RAC 12cthey provide you a framework in which to avoid repeating their hard-won lessons. Their goal is for you to manage your own RAC environment with ease and expertise.

  • Provides a deep conceptual understanding of RAC
  • Provides best practices to implement RAC properly and match application workload
  • Enables readers to troubleshoot RAC with ease

  • Sales Rank: #683199 in Books
  • Brand: Brand: Apress
  • Published on: 2013-08-13
  • Released on: 2013-08-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.05" w x 7.40" l, 1.74 pounds
  • Binding: Paperback
  • 464 pages
Features
  • Used Book in Good Condition

About the Author
Riyaj Shamsudeen is an industry-recognized RAC expert and performance tuning specialist with 19+ years of experience in implementing, using, and tuning RAC and Oracle products. He is an Oracle ACE Director and proud member of the OakTable network. Riyaj has co-authored many books about Oracle Database. He is an active blogger (at http://orainternals.wordpress.com) and frequent international speaker in major conferences such as UKOUG, HOTSOS, Open World, and RMOUG.

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Free Ebook Supply Chain Network Design: Applying Optimization and Analytics to the Global Supply Chain (FT Press Operations Management)By Michael W

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Supply Chain Network Design: Applying Optimization and Analytics to the Global Supply Chain (FT Press Operations Management)By Michael W

Using strategic supply chain network design, companies can achieve dramatic savings from their supply chains. Now, experts at IBM and Northwestern University have brought together both the rigorous principles and the practical applications you need to master. You’ll learn how to use supply chain network design to select the right number, location, territory, and size of warehouses, plants, and production lines; and optimize the flow of all products through your supply chain even if extends around the globe. The authors present better ways to decide what to manufacture internally, where to make these products, which products to outsource, and which suppliers to use. They guide you in more effectively managing tradeoffs such as cost vs. service level, improving operational decision-making by integrating analytics throughout supply chain management; and re-optimizing regularly for even greater savings. Supply Chain Network Design combines best practices, the latest methods in optimization and analytics, and cutting-edge case studies: everything you need to maximize the value of supply chain network design. For all supply chain executives, managers, strategists, and analysts; and for all students, instructors, and researchers in advanced supply chain management and/or logistics courses.

  • Sales Rank: #464715 in Books
  • Brand: Brand: FT Press
  • Published on: 2012-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.30" w x 7.40" l, 1.46 pounds
  • Binding: Hardcover
  • 424 pages
Features
  • Used Book in Good Condition

From the Back Cover
“This book takes a very technical subject and makes it possible for managers and  students alike to understand all aspects of network design. The practical approach used in discussing topics throughout the book provides a clear and excellent framework for those seeking to learn more about the topic.”
—Dr. Mary C. Holcomb, Department of Marketing and Supply Chain Management, University of Tennessee

“Supply chain management (SCM) is a rapidly growing area of study—and network design is one of the fastest growing areas within SCM. I have been a long-time  practitioner of network modeling, as a manager in business and as a consultant,  and I have covered the topic in university lectures. I still learned a great deal  about a subject I thought I knew thoroughly!”
—Bill Nickle, Principal, Nickle Consulting

 “…the authors draw on their extensive expertise as practitioners to provide valuable  insights into how to successfully execute a network design study.”
—Dr. Mike Hewitt, Kate Gleason College of Engineering, Rochester Institute of Technology

“Supply Chain Network Design will help students, academics, and practitioners alike understand the importance of successfully designing and optimizing a global supply chain network, while also explaining in easy-to-understand steps how to make it happen.”
—John A. Caltagirone, Quinlan School of Business, Loyola University

This book provides a complete foundation for building tomorrow’s most complex global supply chain models and using them to  reduce costs and support business strategy. Drawing on their experience building and optimizing hundreds of supply chains, the authors thoroughly introduce each key  concept and its modern scientific foundations and demonstrate its use through realistic case studies.

The authors offer specific solutions for  a wide range of common challenges, including efficiently expanding a warehouse/plant network, managing the subtle interactions between capacity and service levels, and  leveraging differences in cost and mode between inbound and outbound transportation. They also guide you in nuts-and-bolts planning and data collection and answering real-world questions such as: How do you build an  effective supply chain modeling team? How do you quantify capacity? How accurate does your data need to be? How do you debug models and avoid common mistakes?

Using their techniques, many supply chain practitioners have reduced their costs by 5-15%—translating into tens of millions of dollars of savings. You can achieve comparable results—and this book is the place to start.

Use leading-edge network design techniques to:
•   Select the right number, location, and size of warehouses, plants, and production lines
•   Specify the right territories for each facility
•   Optimize flow of all products through the supply chain
•   Decide what to manufacture internally, where to make these products, which products to outsource, and which  suppliers to use
•   Manage crucial tradeoffs such as cost  versus service level
•   Integrate analytics more effectively throughout supply chain management
•   Optimize regularly for even greater savings

Includes case studies and exercises that can be used  with commercially available software.

About the Author
Michael Watson is currently the world-wide leader for the IBM ILOG Supply Chain Products. These products include the network design product, LogicNet Plus XE. He has been involved with this product since 1998 when the product was owned and produced by LogicTools and then sold to ILOG in 2007 prior to being acquired by IBM. During this time, he has worked on many network design projects, helped other firms develop network design skills, and helped shape the direction of the group and product. He is an adjunct professor at Northwestern University in the McCormick School of Engineering, teaching in the Masters in Engineering Management (MEM) program. He holds an M.S. and Ph.D. from Northwestern University in Industrial Engineering and Management Sciences.

Sara Lewis is currently a world-wide technical leader for the IBM ILOG Supply Chain Products. She has run many full-scale network design studies for companies around the world, she has conducted hundreds of training sessions for many different types of clients, leads a popular network design virtual users group, and helps create educational material for network design. She has been involved with this group since 2006 when the network design tool was owned and produced by LogicTools. Prior to LogicTools, she held various supply chain roles at DuPont. She holds a Bachelor’s degree in Business Logistics and Management Information Systems from Penn State University and is a fre- quent guest lecturer on the topic of network design at several U.S. universities.

Peter Cacioppi is the lead scientist for IBM’s network design product, LogicNet Plus XE. He also holds the lead scientist role for IBM's inventory optimization solution. He first began developing network design engines in 1996 as employee number one for LogicTools, a supply chain planning company that was sold to ILOG in 2007 prior to being acquired by IBM. His responsibilities include translating business design issues into formal mathematical problems. His scientific contributions have ranged from developing a targeted network design computational engine to designing both the GUI and the engine for network design multi-objective analysis. He holds an M.S. in Computer Science (with a thesis in Operations Research) from the University of Chicago, and a BA in Computational Physics from Dartmouth College.

Jay Jayaraman currently manages the ILOG Supply Chain and Optimization consulting services team within IBM. This team solves clients’ most challenging supply chain and optimization business problems. He brings extensive hands-on expertise in supply chain network design and inventory optimization, with projects ranging from large scale, global supply chain network design strategy to implementing production planning and inventory optimization projects at the tactical level. He has successfully led and managed consulting projects for clients around the world and in many different industries such as chemicals, consumer packaged goods, retail, transportation, pharmaceutical, and many others. Prior to joining LogicTools (later acquired by ILOG and then IBM), he worked for Kuehne & Nagel, helping run network design projects and implement the results. He holds an M.S. in Industrial Engineering from the University of Florida, and a Bachelor’s degree in Industrial Engineering from Anna University, India.





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Ebook Faery Mysticism: A practical guide to initiationBy Ari Devi

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Faery Mysticism: A practical guide to initiationBy Ari Devi

Until now, faery spirituality has not had a specific body of literature by which it may be defined. In this unique book, Ari Devi not only defines the Faery tradition, once and for all, but also provides the means to participate in it. Faery mysticism is an ancient spiritual discipline that involves collaboration with faery-beings as guides to self-realization and higher awareness. This process takes the form of a romantic courtship between the mystic and his or her faery consort or lover. In this book, Ari explains: The ancient eastern origins of faery mysticism and how those beliefs influenced the Celtic mystery tradition. The nature of the faery-world and how it relates to us. How to cultivate your spirit-body and wings of light. How to court a faery lover and receive initiation into the faery mysteries. Included are annotated versions of the classic romances including Oisin and Niam, Tamlin, Thomas the Rhymer and Cupid and Psyche.

  • Sales Rank: #1982850 in Books
  • Published on: 2010-11-19
  • Original language: English
  • Dimensions: 9.00" h x .36" w x 6.00" l,
  • Binding: Paperback
  • 158 pages

About the Author
Ari Devi has researched and lectured on the subject of faeries and the paranormal for more than 25 years. In 1992 he self-published "To be Faery" which greatly contributed to world interest in Faery spirituality. He has since contributed to a variety of historical and esoteric publications. At the time of this publication Ari is completing an advanced degree in world history and archeology.

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Saturday, August 11, 2018

Ebook Free American Cruisers of World War II: A Pictorial Encyclopedia, by Steve Ewing

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American Cruisers of World War II: A Pictorial Encyclopedia, by Steve Ewing

A Pictorial Encyclopedia

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Product details

Paperback: 140 pages

Publisher: Pictorial Histories Publishing Co. (November 1, 1984)

Language: English

ISBN-10: 0933126514

ISBN-13: 978-0933126510

Product Dimensions:

8.2 x 0.2 x 10.8 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#357,534 in Books (See Top 100 in Books)

First published in 1984, this is a generally good and thorough overview of all the classes of American heavy and light cruisers that fought in World War II, with brief service histories of each individual ship (if they saw any combat action). The final few pages discuss Japanese cruisers (much too brief, but then this was not the book's emphasis) and the different types of American floatplanes carried by the cruisers. There are numerous B&W photographs, but the print quality is not always the best and many of these could have been subsequently improved through digital reprocessing.

This book was given to the family of my uncle upon his passing. It was the perfect tribute to a WW II vet who had served on one of the cruisers. The write ups and the photos make this book one that can be enjoyed by people of all ages.

I like it

the best book for WW2 US Navy Cruiser info I've ever read.

A good rundown on each of the classes of cruiser and the history of the individual members of each class. One thing I feel would have improved the book, would be schematic outlines of the ships and possiby cutaway diagrams. But overall, a useful addition to the collection of anyone with an interest in US wartime cruisers.

While the text is dated in places, this is well worth the effort. IMHO this stands out and provides some value in an arena that is crowded with valuless pamphlet type books.

It is unusually difficult to find good books on this subject. It has a brief history of each ship, and some excellent photos. I highly recommend it.

This book contained what I was looking for. My Dad sereved on the USS Phoenix CL46. I found books that never gave Dads ship any credit for her war record, although this book dosen't list all the details, it sure did give Phoenix (and all other cruisers) credit well deserved. Excellent book!!

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Instructor Supplements

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·    Annotated Instructor's Guide (AIG) Paperback (Includes access code for Instructor Resource Center) 978-0-13-257117-3

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  • Sales Rank: #1139626 in Books
  • Brand: Prentice Hall
  • Published on: 2011-04-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .60" w x 8.40" l, 1.20 pounds
  • Binding: Paperback
  • 304 pages

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Saturday, August 4, 2018

Download PDF Joni, UnderwayBy Kelly Oram, Jonathan Harrow

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Nineteen year old Joni is loving life as an adult—living on her own, dealing with grown-up things like jobs, hook-ups, and doing her own laundry. Best of all: after finishing her first year at ASU, she will never again be called a freshman.

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  • Sales Rank: #46550 in eBooks
  • Published on: 2015-08-22
  • Released on: 2015-08-22
  • Format: Kindle eBook

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Wednesday, August 1, 2018

Free PDF The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ArchetypesBy Margaret Mark, Carol Pearson, Carol S. Pearson

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ArchetypesBy Margaret Mark, Carol Pearson, Carol S. Pearson

A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align corporate strategy to sustain competitive advantage

  • Sales Rank: #40010 in Books
  • Published on: 2001-02-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.30" w x 6.40" l, 1.64 pounds
  • Binding: Hardcover
  • 400 pages

From Booklist
Pearson is the president of the Center for Archetypal Studies and Applications and the author of The Hero Within: Six Archetypes We Live By (1998) and a coauthor of Magic at Work: Camelot, Creative Leadership, and Everyday Miracles (1995). Mark is a consultant specializing in business strategy and brand management. Pearson's work is based on Jungian psychology, which holds that archetypes are forms or images of a collective nature, which occur not only as myths but also as individual products of the unconscious. Using examples from advertising and marketing and consumer, popular, and organizational culture, she and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries. They examine ways to determine which archetypal meaning is best for one's brand and provide a model for doing so. David Rouse
Copyright © American Library Association. All rights reserved

Review
Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries.

From the Back Cover

A System of Meaning Management

The first-ever systematic approach to successful brand meaning

"This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation."
­­From the Foreward by Alex Kroll
former Creative Director,
CEO and Chairman of Young & Rubicam

Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over.

But in spite of all the books and banter about branding, few companies come even close to developing iconic identities for their brands.

New Internet brands are being born every minute, with lots of flash and fanfare, but often with no real human connection to make them truly relevant. At the same time, mature brands are diluting their identities in an attempt to respond to shifting trends, while other others attempt to graft meaning onto products in artificial and ineffectual ways.

As a result, millions of advertising and promotional dollars are being squandered.

Understanding and leveraging archetypal meanings-that is, finding the soul of your brand and then expressing it in ways that tap into universal feelings and instincts­­are key prerequisites to effective marketing in today's intensely competitive and complex environment. Archetypes­­which can be found in reoccurring patterns in art, literature, myth and fables­­show us the way. Carol Pearson and Margaret reveal that when these deep psychic imprints are understood and employed, brands not only gain meaning, but companies can also gain market share and increase shareholder value.

Yet, until now, no system has been available to help guide the management of archetypal meaning. Best-selling author Carol Pearson has spent 30 years developing systematic psychological frameworks and applying and field-testing them in business and educational settings.

Margaret Mark is the strategist behind many of today's most enduring and successful brands, from AT&T and Kraft Foods to General Motors and Madison Square Garden. Together, Mark and Pearson have created the first systematic methodology for leveraging archetypal meanings to build successful brands.

In an easily accessible way, The Hero and the Outlaw offers a clearly structured system that all business and marketing professionals can follow and replicate. After presenting the compelling concept of archetypal meaning, the authors demonstrate specific methods for implementing this concept into real-world setting, including: how to understand the deep meaning of your product category and "claim" it for your brand, how to assess the competitive landscape from an archetypal perspective, how to connect with customers more deeply, and how to tell your brand's story in a way that echoes the most enduring and beloved story patterns, the world over.

Readers will learn how to strip away surface information to discover the deeper core meanings that can make a product, service, or organization a winning brand. Illuminating the untapped potential underlying every stage of the marketing mix, the authors also show how the brand story begins with the product itself, and can be communicated not only in the advertising, but also in event marketing, public relations, organizational culture/policies, and philanthropic efforts. Such efforts flow naturally when a company knows its core values and lives the great story of the archetype that embodies them. The books' fascinating culmination puts it all together with an illumination of how the deep meaning of a product category, itself can inspire a unique and compelling brand identity. This final chapter also shows how products can be effectively marketed in ways that reinforce positive potentials within customers and the society as a whole--and generally, do no harm.

A first in business literature, The Hero and The Outlaw offers both a fascinating examination of those few extraordinary brands that have already achieved archetypal status, as well as a sound and proven methodology readers can use to achieve their own iconic brand identity-an identity that will withstand the test of time, cross lifestyle and cultural boundaries, and translate into exceptional success.

Praise for The Hero and the Outlaw

"For those wise enough to use this system, the outcome will be consistently more powerful brands and higher ROI. I have seen it applied, and it works every time."
­­Peter Georgescu, Chairman Emeritus, Young & Rubicam

"Mark and Pearson are true humanists. They apply their understanding of common psychic experiences in the unlikely arena of advertising, and then expertly guide marketers to manage their brands' meaning to maximize their commercial effectiveness without causing negative social effects."
­­Ruth Wooden, President of the National Parenting Association and former ten year President of the Advertising Council

"This provocative and insightful book could and should revolutionize the world of marketing."
­­Margaret Wheatley, best-selling author, Leadership and the New Science and co-author, A Simpler Way

"What a great concept! Anyone with a genuine interest in marketing and branding will find this provocative and enlightening book extremely valuable."
­­Bob Wehling, Global Marketing Officer, Proctor & Gamble

"The Hero and the Outlaw will soon become the guiding light, the port in the storm, that will make our meandering and lengthy creative journey light years faster. I only wish it had been written years earlier."
­­Linda Kaplan Thaler, President and CEO, The Kaplan Thaler Group

"It reads with the fascination of fiction, and it provides a last remaining hope for managing any meaningful brand differentiation in the marketplace today."
­­Arlene Brickner, Vice President Creative Services and Public Relations, Coach

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